Overview
Cookies and similar technologies (including pixels, SDKs, and local-storage) help us operate zenithdentalgroup.com, protect your sessions, remember preferences, measure usage, and display relevant ads. These technologies do not grant access to personal files or data on your device. You can block or delete cookies anytime through your browser settings.
1. What are Cookies?
A cookie is a small text file stored by your browser when you visit a site. On return visits, the browser sends it back so the site can recognise you, improve performance, or recall settings.
Types of cookies:
- Session – deleted when the browser closes.
- Persistent – remain for a defined period (from hours to 400 days).
- First-party – set by zenithdentalgroup.com.
- Third-party – set by external services we use (e.g., Meta Pixel, Google Analytics).
Certain scripts may use HTML5 local-storage or SDK tokens which function similarly to cookies for privacy purposes.
2. Why We Use Cookies
| Purpose | Examples | Lawful Basis under PDPA |
|---|---|---|
| Strictly necessary | cf_clearance, cf_* from Cloudflare | Legitimate interests in running a secure website |
| Performance & analytics | _ga, rs_ga*, rl* | User consent or aggregated statistics |
| Advertising & attribution | _fbc, _fbp, hashed email or phone for custom audiences | Express marketing consent |
We do not store medical data or payment details in cookies.
3. Cookie and Local-Storage Table
| Name / Pattern | Provider | Typical Lifespan | Purpose |
|---|---|---|---|
| _ga, ga<id> | Google Analytics 4 | 1 year (~400 days) | Measure traffic and page views |
| rs_ga, rs_ga_<id> | RudderStack | 1 year | De-duplicate events |
| _fbc | Meta | 90 days | Ad attribution post-click |
| _fbp | Meta | 90 days | Ad retargeting |
| cf_clearance, cf_* | Cloudflare | 30 min – 24 hrs | Bot mitigation & CDN routing |
| rl_anonymous_id, rl_session | Microsoft Clarity | 1 year / session | Heatmap & session analytics |
| rudder_* (localStorage) | RudderStack | Until cleared | Client-side event cache |
Actual lifespans may vary depending on browser privacy settings.
4. Managing Cookies
Most browsers let you delete or block cookies and manage tracking preferences:
- Chrome / Edge: Settings → Privacy & Security → Cookies and Site Data
- Firefox: Settings → Privacy → Enhanced Tracking Protection
- Safari (iOS/macOS): Settings → Safari → Block All Cookies
Blocking strictly-necessary cookies (e.g., Cloudflare) may affect login stability or trigger extra verification prompts.
You may also use:
- Google Analytics Opt-out Add-on
- Meta Ad Preferences to manage personalised ads
5. Legal Basis and Consent
Under Singapore's PDPA, we rely on:
- Legitimate interest for essential and security cookies;
- Deemed consent by conduct for basic analytics when you continue using the site; and
- Express consent for advertising and remarketing cookies.
Visitors from jurisdictions such as the EU / UK will be shown a banner requesting explicit opt-in consent to comply with the GDPR and ePrivacy Directive.
6. Updates
We may revise this Cookie Policy to reflect operational or regulatory changes. Material updates will take effect 30 days after posting and, where possible, we will notify opted-in users by email or SMS.
7. Contact
Questions or requests should be directed to:
Zenith Care Global Pte. Ltd. (UEN 202613836W), trading as Zenith Dental
190 Clemenceau Avenue, #06-08, Singapore Shopping Centre, Singapore 239924
Email: info@zenithdentalgroup.com – "Privacy Team"
We aim to respond within 30 days.